With more than 20 years of experience in strategic marketing and business development, I serve as a trusted advisor to companies seeking to strengthen their positioning from early pursuit strategy through close of sale, with deep expertise in the interview process.

Over the course of my career, I’ve helped secure more than $3.6 billion in awarded work, including complex and high-visibility projects in healthcare, higher education, and aviation, such as UCLA Behavioral Health Hospital, USC’s Ginsburg Human-Centered Computation Hall, and major terminal projects for Los Angeles World Airports and Phoenix Sky Harbor Airport.

I am recognized as a subject matter expert in interview preparation, messaging strategy, and client-centered storytelling. I work closely with leadership teams to uncover what truly differentiates them, shape clear and compelling narratives, and translate complex ideas into presentations that resonate with decision-makers.

My approach blends strategic insight, brand alignment, and hands-on coaching so teams enter interviews confident, focused, and unified around a winning story. Known for a collaborative and mentorship-driven style, I help organizations build stronger pursuit cultures while improving performance in highly competitive selection environments.

My goal is simple: to bring clarity, credibility, and purpose to every pursuit, so opportunity becomes measurable success.